New Universal Workflows Free to Download; Applicable Regardless of CRM
In order to help advisors gain greater efficiency in their business practices, Charles Schwab announced today that a full library of 28 universal workflows are now available in the Schwab OpenView Workflow Library™ (Workflow Library) through Schwab Intelligent Technologies. The new workflows cover critical aspects of managing a successful investment advisory practice, including lead generation, client onboarding, service requests and business operations. The new universal workflows, which complement the customer relationship management (CRM) customized versions currently available, are free to download for advisors who custody assets with Schwab Advisor Services. The workflows are applicable to advisors regardless of which CRM system they use in their office, and even if they are not using a CRM at all.
“Workflows are essentially actionable roadmaps that guide advisors and their staff along a consistent and efficient route for common office tasks”
“Workflows are essentially actionable roadmaps that guide advisors and their staff along a consistent and efficient route for common office tasks,” said Neesha Hathi, senior vice president of technology solutions for Schwab Advisor Services. “We know that technology by itself isn’t enough to help advisors achieve maximum efficiency and scale, it needs to be married with consistent business practices and processes — that’s the important role that workflows play.”
The Workflow Library, available on SchwabIntelligentTechnologies.com, also now has an enhanced user interface, which offers a more intuitive process for helping the advisor to select workflows. Once selected, an advisor can download workflow instructions customized for their specific CRM. In addition to the 28 universal workflows, the Workflow Library already includes five workflows customized for advisors who use Junxure CRM and five workflows for advisors who use Salesforce CRM. The Workflow Library was first launched in October 2011 and as of May 31, over 250 advisor firms have downloaded nearly 500 workflows.